Part 1 of Essay
Nielsen Media Research, which began studying Internet usage in 1994, reported that in 1995 40% of Americans over the age of 12 had access to computers. (Nielsen Media Research, July 1996) 10% of Americans over 16, were online at that time. In their most recent survey, taken in December 1996 and January 1997, Nielsen repo ....

Part 2 of Essay
.... 13, 1997) According to survey results released by DeWitt Media in February 1997, almost two-thirds of all marketers have advertised on the Internet. 54% of those surveyed plan to increase their online advertising budgets in 1997. (Online Marketing Growing Strong, January 21, 1997) In addition, Advertising Age reported, "of the 100 Leading National Advertisers, 46 have purchased Web advertising" through July 1996, and nearly all have corporate Web sites. Many plan to make online advertising a ....