Part 1 of Essay
2. What is a data warehouse 3. Past, Present and Future 4. Data Warehouses and Business Organisations 5. Conclusion 6. Bibliography 1.0 Introduction In recent years, data warehousing has emerged as the primary method of analysing sales and marketing data for a competitive advantage. As the number of knowledg ....

Part 2 of Essay
.... seeking to utilise the massive amounts of data they are accumulating. Managers from all business disciplines want enterprise wide information access, as well as the ability to manipulate and analyse information that the company has gathered for a single purpose, to make more intelligent business decisions. Whether to increase customer value, identify new markets or improve the management of the firm's assets, the data warehouse promises to deliver the information necessary to accomplish these tasks qui ....