Part 1 of Essay
, Mexico has become an internationally acclaimed tourist development area over the past six years. This may be a difficult concept to grasp considering the states economic condition at the end of the 20th, and the first decade of the 21st century. The current status of a tourism haven was not easily accomplished. It took m ....

Part 2 of Essay
.... more competitive market” (Levin 3). Essentially, the country was losing the upper-end of the consumer market, which had greater purchasing power. For a few years, Mexico’s tourism officials tried to rejuvenate many of their popular tourist destinations through various marketing strategies and additional funding. This was an attempt to prevent decline in tourist arrivals. The rejuvenation process proved to be difficult as many of these areas had no additional land to build upon, and were experiencing envir ....