Part 1 of Essay
dvertising: Desirable behavior is sought by people throughout the world based on how one is brought up and the expectations one is bombarded with on a daily basis. When people begin to form certain expectations in life there begin to be formed stereotypes. It is from here that advertising finds its most potent weapons. ....

Part 2 of Essay
.... idea of beauty. The bulk of each ad is devoted to the beautification of women's hair, face, and body. Women are bombarded with airbrushed, perfectly lit, constantly happy pictures of gorgeous models that portray every ideal of our society. The main themes are the following: makeup, perfume, breasts and cleavage, and lots of skin. First makeup. Women are not expected to be presentable without the help of the latest chemical technique to remove blemishes, darken eyes, lengthen lashes, coat the lips, and remove s ....