Part 1 of Essay
Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world’s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Europe. Since Gillette laun ....

Part 2 of Essay
.... is triple blades razor. Even though Gillette had sufficient fund to invent the new product, the company took high risk of financial side that if the new product’s sale does not reach to company’s expectation, the company will face shortage of capital resources and can be lead to bankruptcy. But if Mach3 turn out to be a New Coke or McDonald’s Arch Deluxe – much-hyped new products that were mostly duds and fizzle- the gloom will be heavy from Gillette’s corporate headquarters in ....