Part 1 of Essay
If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the fast food restaurant are coming to dominate more ....

Part 2 of Essay
.... at this location) and on February 26th I visited East Side Mario’s in Orange, California. With the diversity of locations I was able to observe, I compared and contrasted many angles of the East Side Mario’s concept. East Side Mario’s Restaurants Inc. is one of the millions of business’ that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control. With the assistance of Bernard Platt, Vice President of Marie Callender’s Pie Shops, Inc., former Vi ....