Part 1 of Essay
In the fourth era of the consumer movement, the key marketplace features include concern for the environment, increasingly complex technology, a diverse market, and a global market. Concern for the environment has manifested itself in a number of different ways. One example is the Exxon Valdez oil spill, which caused man ....

Part 2 of Essay
.... on TV indicated that organic produce, which is more expensive than regular produce, may actually be more dangerous to consume because it is fertilized with manure that contains E. Coli bacteria. There may be a consumer backlash against organic products if they are shown to pose a danger to the consumer. Complex technology, has also been a key marketplace feature of the fourth era of the consumer movement. Through the Internet, it is possible to buy even the most obscure goods and services, often at prices whi ....