Part 1 of Essay
The term marketing mix is used to describe the all the options available to the marketing manager in order to market a particular good or service. It is often referred to as the 4P’s(i.e Product, Place, Promotion, and Place) The Product Variable: This aspect of the marketing mix deals with researching consumers’ product wa ....

Part 2 of Essay
.... public awareness of an organisation and of new or existing products. It can also be used to educate consumers about product features or to urge people to take an interest in that product. The Price Variable: This aspect of the marketing mix relates to the activities associated with establishing pricing policies and determining product prices. Price is a critical component of the marketing mix because consumers are concerned about the value obtained in an exchange. This marketing strategy is extremely impo ....