Part 1 of Essay
s? Have you ever heard of a live commercial? Or better yet ever seen one? Well Ford Motor Company is about to launch the new Focus. The Focus is targeted at the first time buyers market. Ford Motors is spending at least $100 million dollars in this new approach marketing strategy. I always thought that TV commercial's wer ....

Part 2 of Essay
.... think that people who do not know the difference will buy the Focus, I don't think so! Ford will always be Ford & Honda will always dominate the Import compact class. As Far as I am concerned, Ford better spend that advertising money on better performance reliability. Honda has proven that it is not the advertisement, but loyal customers that spreads the word and the best car on the market for the resell value. I have bought my 97 Honda Civic brand new two years ago. I paid $14,700 total for the car. My car is now ....