Part 1 of Essay
ForPlay Project: Forplay, Inc., is about to become a reality on the European market. Our company will base its distribution on strategic alliances with local mail order companies, while starting a global ad campaign targeted to an audience age 18 to 45. While we don’t expect too many difficulties in converting and repat ....

Part 2 of Essay
.... There are benefits for companies outside the EU too. Business with Europe will be easier, and investment choices simplified through increased visibility and comparability of prices. Medium- and small-sized companies like Forplay, Inc., will have less trouble opening a bridgehead into an enlarged unified market, with fewer financial risks. However, there are also many uncertainties. For example, which countries will join? Member states must meet criteria for economic convergence, and it is not certain how str ....