Part 1 of Essay
PRODUCT NAME: Nike Biking Shoes NAME OF SOURCE: Men's Health DATE VIEWED: April 6, 2000 MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization FIRST IMPRESSION: 7 TARGET AUDIENCE: Adult or Adolescent males who play sports TONE: Direct CONTEXT OF AD: Middle of Magazine PROPOSIT ....

Part 2 of Essay
.... a train's wheels. Thus this image gives the viewer of the ad a simulation of what his leg would be doing on a bike but with more power. STYLE: The ad uses key words and key images to communicate its meaning. A key word used in this ad is "Strapped." The word "Strapped" implies that when you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer think that he/she will be able to pedal with strength and the force of a train. Therefore the ad makes you think that the shoes wi ....