Part 1 of Essay
To give a short introduction to the circumstances affecting this case of Pepsi & Coca Cola it has to be said that in general it is not just simple for MNEs to invest and enter foreign markets as regulations and restrictions differ from coutry to country and hence ifluence international business negotiations to a great exte ....

Part 2 of Essay
.... in order to enter the Indian market? Could the company have negotiated better? In this case study PepsiCo – for the second time – intends to enter the Indian market, though already having experienced major problems which consequently led to their first departure (for non profitability). As well Coca Cola departured India after harsh disagreements with the government. Why after all did Pepsi enter again, facing a country with such strongly adverse feelings towards foreign companies – ....