Part 1 of Essay
This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market. Purell Must Gain Greater Market Share Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries enter ....

Part 2 of Essay
.... Hand Sanitizer in India would be mutually beneficial to GOJO Industries and the people of India. Report Overview Statement of Purpose The purpose of this report is to recommend marketing GOJO Industries’ product, Purell Instant Hand Sanitizer, in India. Penetrating the Indian market would be mutually beneficial for both GOJO and India. Product Purell Instant Hand Sanitizer is a portable supplement to routine hand washing. Although 80 percent of disease is spread by contact with the hands, ....