Part 1 of Essay
Provider of online investing services. It has established a popular, branded destination Web site for self-directed investors. It offers automated order placement and execution, along with a suite of products that can be personalized. (Dow Jones Interactive) As of September 30, 1999, had 1,551,000 active brokerage accoun ....

Part 2 of Essay
.... This strategy involves: . *leveraging the powerful brand of E*TRADE to increase new customer accounts and assets held in customer accounts by offering a unique and compelling online experience; *providing the broadest range of high value-added tools, products and services; *enabling "anytime, anywhere, anyway" access, worldwide, to actionable information; and *integrating a broad-based digital financial media strategy with existing product and service offerings (10 K report) Growth Strategies ....