Part 1 of Essay
To women it represents pure beauty; to a man, money. It is a girl's best friend, and a symbol of a man's affection. The ad is directed to women, with the assumption that the women will present the ad to the men, giving a subliminal message that the diamond is exactly what they want. Men will attempt to do whatever it t ....

Part 2 of Essay
.... her new diamond to her circle of friends, there is an obvious change in the atmosphere as a sense of competition between the men begins. The men will of course will have to rise to the challenge of providing a symbol of affection for their significant others that equals or surpasses the value of their friend's diamond. After the diamond is presented to its intended, the excitement builds and emotions run high. A woman may begin to dream of that elaborate wedding with seven bridesmaids and a church full of f ....