Part 1 of Essay
Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop ....

Part 2 of Essay
.... and be able to answer one question; Which cigarette advertisement most effectively urges people to buy their brand of cigarettes? The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, “I wanted a light, not his life story.” Below the quote there is a round, black “No Bull” stamp imprinted. On the opposite page there is a black and white ....