Part 1 of Essay
Nowadays, Pharmaceutical companies spend more advertising dollars toward TV than magazines. Two years ago, direct-to-consumer prescription drug advertising put advertisements in magazines. Magazine companies enjoyed unusual growth in the pharmaceutical category, which brought than twice the revenue of TV advertising. Ho ....

Part 2 of Essay
.... TV had taken over magazines and newspapers through November of last year. As the result, magazines' numbers were declining, such as Rodale Press’ Prevention and Men’s Health, which are health-related books. Moreover, large consumers' books, such as Time Inc.’s Time and People and Washington Post Co.’s Newsweek were losing pharmaceutical advertising. Nevertheless, prescription drug marketers continued to move to TV, though ScheringpPloug Corp. continued to place their advertising in print because pri ....