Part 1 of Essay
Since its incorporation in 1946, Sony has been one of the worlds leading companies. It’s been on the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorter name that would be easi ....

Part 2 of Essay
.... to write off these investments and feels that its success in products that do work far exceeds poor investments. This may work well in a market with minimal competition, but Sony is not in such a market. Consumer electronics is becoming increasingly competitive and cost driven. Companies must have a balance of creating products for an existing market as well as creating markets for new product. Morita once said, “We don’t market products that have already been developed; rather, we develop markets for the pro ....