Part 1 of Essay
Ben & Jerry Homemade, INC was founded in 1977 by two hippie type young men. Bennett Cohen and Jerry Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father. The cofounder‘s business concept was to make the best ice ....

Part 2 of Essay
.... Going into 1990 Ben & Jerry’s were available in most major U.S. markets. By 1994 Ben & Jerry’s were distributed in all 50 states and the company was marketing 29 flavors in pint cartons and over 45 flavors in bulk. The company had 100 scoop shops in Indiana, Illinois and California. It also had 4 shops in Canada, 3 in Russia, and 10 in Israel. By the mid-1994 Ben & Jerry’s lead the market in luxury/gourmet or super-premium ice-cream segment, surpassing Haagen-Dazs. Critical issues Many critical issues occ ....