Part 1 of Essay
Campaigning for any type of elected office requires a sharp eye for detail in regard to what voters are looking for in a candidate. A campaign strategy should be comprehensive in its efforts to reach as many voters as possible. Yet, without a solid base of ideas from which to expand upon, the message being conveyed can ....

Part 2 of Essay
.... media, both paid and earned. Identifying the important issues and the voting makeup of the constituency is a preparatory task that should be done mainly before the start of the campaign. The decline of partisanship has led to a rise in issue-based voting, therefore making a candidate's knowledge of the issues a much greater factor. Yet, simply having knowledge of an issue is not sufficient. A concrete stance should be taken on positional issues. The phrase "concrete stance" tends to imply that the position ta ....