Part 1 of Essay
I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods(TPF) decided to enter into the household dog food market in the Boston, Massachusetts, metropolitan area. TPF hired a consulting firm to help it promote and ....

Part 2 of Essay
.... dog food sales are made in supermarkets, which provide 25% gross profit margin to the retailer. Typically, all pet foods are located in one area of the store, separate from human foods. III. COMPETITION There are about 1,000 dog food manufacturers in the United States. Ralston Purina, Carnation, Mars, Heinz, Quaker Oats, and Grand Met USA, together capture 83% of all supermarket sales. Traditionally, dog food comes in five forms: Canned, Dry, Soft-Dry, Moist, and Treats. The prices of these forms of food ....