Part 1 of Essay
To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV, Radio ....

Part 2 of Essay
.... to. Fore example, different methods of advertising would be needed if you were to advertise to parents than to the children. For a lot of products their are a lot of age groups that you need to advertise for and these must be taken into consideration. We must analyse the different market segments that are applicable to Pakanawa and investigate how we can exploit these different market segments. An ad campaign is a very sensible idea because no-one will know about our products without the use of ....