Part 1 of Essay
The aim of this essay is to comment on how, over the last six years Penguin Books Limited has grown and managed external and internal changes. Sixty one years ago, Allen Lane, the managing director of the Bodley Head, a British publishing company, revolutionised reading with the introduction of the first ten Penguin paper ....

Part 2 of Essay
.... Distribution and Sales Services followed. Now the whole of the Company's systems are incorporated and networked. During this period a new lists including the Twentieth Century Classics Series complementing the Penguin Classics, Arkana, the New Age list and Fantail, the mass-market children's list were introduced. Internal change that took place during that year was the closing down of the Penguin Bookshops (that expanded to include 12 shops during the last decade), leaving just one, the specialist Beatrix Pot ....