Part 1 of Essay
Apollo Hospitals, India Considering the elements of a strategic service vision, the following are the factors applicable to the Apollo Hospitals of India. The service vision framework are according to an exhibit from "Lessons in the Service Sector" by James L. Heskett, Harvard Business Review, March/April 1987, p. 120. 1. ....

Part 2 of Essay
.... but provides privacy and intimacy). Treatment of a complex ailment in a private institution is more time consuming and expensive. · Economic liberalization : domestic and multinational companies - more competition · Demography : urban, high income as dictated by upper middle class and elite class, neighboring countries. · Psychography : Targeting people who can afford comprehensive high quality service; who are ready to pay more money for the comfort and treatment by more reputed doctors. · Market Gr ....