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          Soft Drink Industry Case Study
           
          Part 1 of Essay 
Table of Contents
Introduction    3
Description     3
Segments        3
        Caveats 4
        Socio-Economic  4
        Relevant Governmental or Environmental Factors, etc.    4
        Economic Indicators Relevant for this Industry  4
        Threat of New Entrants  5
        Economies of Scale      5
        Capital .... 
          Part 2 of Essay ....    Access to Labor 14
        Summary of Suppliers    14
        Buyers  15
        Buyer Concentration versus Industry Concentration       15
        Buyer Volume    15
        Buyer Switching Cost    15
        Buyer Information       16
        Threat of Backward Integration  16
        Pull Through    16
        Brand Identity of Buyers        17
        Price Sensitivity       17
        Impact on Quality and Performance       17
        Substitute Products     18
        Relative price/performance relationshi .... 
          Word count: 4328 | Approximate pages: 16
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