Part 1 of Essay
Jim Burnett This ad for Bongo jeans is from the April issue of Seventeen magazine. The ad gives no written description of the product. Only symbols and hidden messages are used to draw in the reader and stir up interest in the product. There is an attractive young couple engaged in what appears to be a strip-poker game. ....

Part 2 of Essay
.... and achievement on her face. She obviously knows that her hand is a winner, and that her companion will soon be without even his shoes. On the table are two glasses of milk. This is one of the most powerful images in the ad. I believe they are there to counteract the sexual overtones and idea of risk-taking in the ad. Milk is included as if to say, "Even though these two young people are probably going to have sex when the game is finished, they are wholesome, good people." Milk works much bet ....