Part 1 of Essay
Introduction has been the theme of much 20th Century American Advertising. It seems like all we see these days are advertisements which use the human body and sexuality to sell all kinds of products from food and cars to colognes and exercise equipment. It is virtually impossible to tune into any type of media they days ....

Part 2 of Essay
.... using the concept of using "Sex" in it's advertising campaigns are clear. The company wants to appeal to the conscious level of the target market to sell it's product. The company wants to appeal to the consumer who appreciates his/her sexuality and will spend a few extra dollars to look especially sexy. The mission of this type of advertising is to convince the target market that the product, in this case a watch, is essential to their need and want to be seductive and portray that image to his/her fellow ....