Part 1 of Essay
The use of has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed ....

Part 2 of Essay
.... Sun; pg. 1G). Ann Klein's company's ads are some of the most striking ads that are carried in the main stream media. They have received only a few negative letters, but they've drawn a huge amount of attention (Baltimore Sun; pg. 2G). "We wanted the women to say, 'Hey,' and we have gotten a fantastic response," there's a fine line between doing something new, different and interesting, and angering your customer with offensive commercials that spoil their commercial intent. An Ann Klein sp ....